About Alexa
Alexa Fox is the Marketing Coordinator and Digital Content Strategist at Caring Village, where she manages the content and marketing programs that help families discover and use the tools Caring Village builds for them.
A graduate of the Pennsylvania State University with a Bachelor's in Public Relations and a Bachelor's in Theatre, Alexa serves in her role for both Caring Village and its parent company, Segue Technologies. She brings more than four years of inbound content marketing experience to the team, including social media management, email marketing, and coordinating the drafting, copy-editing, and publishing of more than 500 blogs, checklists, eBooks, case studies, and news articles.
Experience & expertise
Alexa leads content strategy and marketing execution at Caring Village, keeping families at the center of every message and ensuring the team's work reaches the people who need it most.
- Inbound content marketing
- Social media management
- Email marketing
- Content editing & publishing
- Digital content strategy
Community involvement
Alexa is active in the Arlington, Virginia community. She graduated from Leadership Arlington's Young Professionals Program and served as 2016 Co-Chair of the Arlington Chamber of Commerce's Communications Council.
- Leadership Arlington Young Professionals ProgramGraduate
- Arlington Chamber of Commerce, Communications Council2016 Co-Chair
Her caregiving story
When Alexa joined the Caring Village team in September 2015, she thought she understood what caregivers faced. A conversation with her aunt that fall changed that. Her aunt, visibly exhausted at a family event, apologized for her appearance, explaining she had not had time to shower because she had spent the morning helping their grandmother get ready.
It was a turning point. Alexa saw firsthand the stress, fear, anxiety, guilt, and exhaustion caregiving can bring, and realized she could help by bringing together her large family, including 6 siblings and 17 nieces and nephews, to care for their matriarch. That moment made the value of Caring Village real to her in a way it had not been before.